The Cost of Not Paying Attention

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PRESS RELEASE: July 19, 2011 - Three out of every four Canadian motorists are focusing on something other than driving, while driving, according to a 2010 poll conducted by Leger Marketing. With the aim of shedding light on the fact that dangerous driving isn't limited to the standard categories of speeding or drunk driving, a non-biased insurance rate comparison service, is drawing attention to the lesser known distracted driving list to help inform consumers about safety and its impact on insurance. has compiled a list of seven driving distractions as a reminder to drivers on what to avoid or be aware of while on the road:

1. Using a cell phone - even though there are laws and legislation in many cities, people still have the tendency to use their cell phone while driving. If you are talking or texting and are involved in an auto accident, you could be charged with "careless driving with undo care and attention," and could face a serious conviction that comes with a fine of up to $1,000. This type of conviction, coupled with all the implications that are tied to an auto accident, could impact your automobile insurance premium by thousands of dollars every year for at least six years.

2. Eating and drinking - anything, from drinking hot coffee which can spill to eating fast food, can divert the driver's attention away from the road and increases the chances of a collision.

3. Grooming - applying makeup and even shaving while behind the wheel, means a drivers' attention is taken away from the road and decrease their ability to apply defensive driving techniques.

4. Reading/writing - yes that's right, even a GPS system that's been attached to the dashboard can pose a potential danger as it can take the drivers eyes away from the road. A split second is all it takes!

5. Outside distractions - everything from billboards to movies in other vehicles; it's easy to get distracted and it's important to always maintain focus while driving.

6. Animals/pets - as much as pets can be a companion on those long road trips, having a pet block your rear view or a barking dog, can be a distraction so it's important to have them in a proper crate while driving to avoid any safety hazards.

7. Passenger distractions - maintaining focus while driving with screaming children or emotional passengers can be a difficult task. Remaining calm is essential for the safety of both the driver and fellow passengers.

"Most people don't consider minor distractions behind the wheel, such as children or pets as dangerous driving; however, at fault accidents, regardless of the cause, can affect consumer's rates in a negative manner." explains Tammy Ezer, Marketing Director,

It is important for consumers to stay safe and be well informed about the different options available for car insurance.   Be sure to do a comparison shop to obtain the best auto insurance rates.

About is a free online insurance rate comparison service that directs consumers to its large network of more than 30 insurance companies and licensed insurance professionals and provides quotes based on the lowest rates available through its network. In business since 1994, does not sell insurance, is not a licensed broker, and is not owned in whole or in part by an insurance company, agent or brokerage; ensuring consumers get a truly unbiased quote.