InsuranceHotline.com Editorial Guidelines

Learn about the editorial principles that guide our coverage of insurance products.

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Our editorial principles 

At InsuranceHotline.com, our goal is to advance insurance literacy and be transparent in the process with you, our customers. That is why we like to share How We Make Money and uphold editorial guidelines to ensure high integrity in our content.  

We have been providing unbiased, accurate and useful information related to various insurance and financial products to Canadians since 1994 and we aspire to uphold the highest editorial standards in the future as well. 

We work with over 50 insurance providers across Canada to find the best rate for customers and save hundreds of dollars along the way. We want to make sure our content helps Canadians save the last dollar without compromising on their safety or insurance coverage. 

  • Editorial decisions and content creation at InsuranceHotline.com is guided by professionals with strong journalistic ethics. Our content managers, writers and editors have been creating guides, blogs and insurance product pages of value to Canadian readers. 

  • All InsuranceHotline.com content is well-researched and unique as we rely on experts such as mortgage and insurance brokers, government-backed official statistics and data providers. Our content is objective and goes through a strict channel of editing and fact-checking before being published. 

  • Our goal is to empower Canadians to make the right financial decisions and instill confidence in them. We want to keep educating Canadian consumers with informative guides, easily accessible, newcomer-friendly advice. 

  • We have an editorial team that reflects our diverse audience and their varying financial situations. Our content is being constantly updated with the latest changes and is easily accessible to anyone across the country. 

Editorial team 

Our editorial team comprises content managers, editors, as well as in-house and freelance writers. Our team of experienced professionals have been featured in trusted media outlets such as Toronto Star, National Post, The Globe and Mail, The Guardian, and the CBC. 

 Here’s what our team does daily: 

  • Content managers are dedicated to writing and updating content on each product that InsuranceHotline.com compares, i.e. home insurance, auto insurance, life insurance, travel insurance, commercial insurance and motorcycle insurance. 

  • Senior editors and in-house writers oversee the blogs and guides. 

  • A roster of freelance writers supports our in-house team in updating and creating new content. 

Meet the people who make up InsuranceHotline.com's editorial team. 

Editorial process 

The content that you see published on our website goes through a rigorous editorial process. We make sure our content is original, authentic, accurate and accessible by going through the following steps: 

  • Researched writing: Our writers do extensive brainstorming to identify subjects of interest to you and do detailed research on each topic to churn out the information that is most valuable to you. 

  • Sources and citations: The data and citations that you may come across in our content is sourced from trusted sources such as government websites and statistics boards. We use a lot of in-house data in our content to corroborate our content that is gathered by our data team. Our content is well sourced and  
  • Fact checks: All our editorial content, including product pages, guides and blogs, is fact-checked for accuracy, timeliness and relevance. We ensure our content is up to date with the latest changes. 
  • Expert reviews: We strive to bring you content that is validated by experts in the insurance industry. You can find expert opinions in our blogs and pages providing in-depth information that can support your financial decision making.  
     

Corrections, updates, and removals 

The editorial process at InsuranceHotline.com is structured in a way that enables us to keep the content accurate and timely.  
Once a content, or blog page is live on the website, we aim to update it regularly to reflect the latest information. 

Our editing and page update process ensures we eliminate factual inaccuracies before we publish. However, if we make an error, we post a correction on the article. Readers may contact us at [email protected] to report mistakes or to register complaints. 

Transparency and privacy


Your privacy and safety is of utmost priority for InsuranceHotline.com. Using our website requires you to enter your personal information so that we can provide a quote or recommendation to you. With your consent, we might ask you about your demographics, age, gender, and other personal data to determine your risk profile. We and our partners will only use your data to fulfill your requested services i.e. a quote, answer any queries or to respond to your feedback. We take user privacy very seriously and if you have any privacy concerns, please read our full privacy policy.  

Learn more about our partners and how InsuranceHotline.com makes money.

How to reach us 

 

Have feedback for us? We’d love to hear from you. See below for our contact information. 

 

Address: 

InsuranceHotline.com 
225 King St W, Suite 1000 
Toronto M5V 3M2 

[email protected] 

Phone: 1-844-726-0907 

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