How Makes Money

Learn how we are able to provide competitive insurance rates and information free of charge.

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How to get the cheapest car insurance quote

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How we are paid

Given that we offer our insurance rate comparison tools and content free of charge, you might be wondering – where does our income come from? 

Well, it’s simple, really. Our income comes from our partners – most of whom are insurance providers. If a customer accepts a quote on our website, they become a lead for the insurance partner who has provided the quote. The insurance partner then pays us for the lead.

Our primary goal is to allow our customers to find the best rates on the market – based on the information they provide us. The rates are ranked from lowest to highest. The customer can either accept the lowest rate or scroll further down to find the deal that suits them best. If none of the proposed offers appeal to the customer, they can always leave the website and look elsewhere – at no cost or penalty to them. 

There is zero pressure for customers to accept any of the offers or to linger on the website longer than they have to. 

How we are paid by vertical


We offer insurance rates across multiple different categories, including auto, home, motorcycle, life, travel and commercial.


In terms of how we get paid, there are no fundamental differences between the verticals. Once our website matches the customer with their preferred insurance broker or company, we receive a flat fee for making the introduction. This applies to all our verticals.

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Will I be charged for anything on 

No, you won’t be charged for anything on You can compare rates on our site (or browse it) as much as you like without incurring any charges. There is no limit. In fact, we won’t even ask you for your payment information – only the information needed to determine your insurance rates.

Charging our customers goes against our core tenet – empowering Canadians to make better insurance and money decisions. That’s why we don’t charge you for anything.


Is a brokerage? is not a brokerage. It’s a comparison site. At, we work with insurance providers to aggregate their best rates so you can compare them side by side. 

This lets us publish more rates than anyone else and for you to shop the market. If you’ve ever searched for the best hotel or flight prices, then you’ve likely used a comparison site already (we won’t name any here, but you can probably think of one yourself). Our services work similarly – by showing you all the rates in one place and letting you select the best one. 

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Taras Trofimov, Content Manager

As a content manager at, Taras specializes in home insurance, having collaborated with experts to fully familiarize himself with the industry. 


He has more than nine years of experience in content marketing across a variety of industries in B2C and B2B spaces. Has created thought leadership content for organizations like Constellation Software, Yellow Pages and Facebook and outlets such as Huffington Post and MSN Canada


He graduated from York University with a Bachelor of Arts degree in Film Studies and also studied Technical Communication at Seneca College — the co-op program that introduced him to the world of content marketing. 

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