How InsuranceHotline.com Makes Money

How we are paid

Given that we offer our insurance rate comparison tools and content free of charge, you might be wondering – where does our income come from? 

Well, it’s simple, really. Our income comes from our partners – most of whom are insurance providers. If a customer accepts a quote on our website, they become a lead for the insurance partner who has provided the quote. The insurance partner then pays us for the lead.

Our primary goal is to allow our customers to find the best rates on the market – based on the information they provide us. The rates are ranked from lowest to highest. The customer can either accept the lowest rate or scroll further down to find the deal that suits them best. If none of the proposed offers appeal to the customer, they can always leave the website and look elsewhere – at no cost or penalty to them. 

There is zero pressure for customers to accept any of the offers or to linger on the website longer than they have to. 

Will I be charged for anything on InsuranceHotline.com? 

No, you won’t be charged for anything on InsuranceHotline.com. You can compare rates on our site (or browse it) as much as you like without incurring any charges. There is no limit. In fact, we won’t even ask you for your payment information – only the information needed to determine your insurance rates.

Charging our customers goes against our core tenet – empowering Canadians to make better insurance and money decisions. That’s why we don’t charge you for anything.

Is InsuranceHotline.com a brokerage? 

InsuranceHotline.com is not a brokerage. It’s a comparison site. At InsuranceHotline.com, we work with insurance providers to aggregate their best rates so you can compare them side by side. 

This lets us publish more rates than anyone else and for you to shop the market. If you’ve ever searched for the best hotel or flight prices, then you’ve likely used a comparison site already (we won’t name any here, but you can probably think of one yourself). Our services work similarly – by showing you all the rates in one place and letting you select the best one.