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How to get a life insurance quote

Getting a life insurance quote is a little bit different than getting a car insurance quote, for example. Here's a high level view of what's involved. For more detailed information, read on. 

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Compare quotes from Canada's top life insurance providers and choose the rate that works for you

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Connect with your rep

Your life insurance representative will ask you a few questions about your lifestyle & health. A standardized medical exam is also part of this process.

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Seal the deal

Once the test is complete, your life insurance rep will confirm your rate and lock in your savings. 

Protect your family - Complete a life insurance quote 

If life is what happens when you're busy making other plans, then life insurance is there for when those things don't go as planned. This commonly misunderstood type of insurance provides payment to your beneficiaries upon your untimely death. 


One of the most common reasons people obtain life insurance is to provide for their children and/or dependents, but if you have loans, mortgage payments, credit card debt or other financial burdens that would be passed on to your loved ones in the event something were to happen to you, life insurance can take care of these debts for you and relieve your family of the financial responsibility. Sometimes people simply don't want their loved ones to have to worry about funeral expenses, so life insurance policies are there to cover this financial concern. 

More information on what's involved in obtaining life insurance in Canada 

Step 1: Compare quotes

The first step to securing life insurance is to obtain a quote by filling out our simple online form. Whether you are a single person looking for life insurance coverage or a couple looking for joint coverage, our life insurance comparison engine will help point you in the right direction. The process only takes a few minutes to complete and you will be provided with a range of quotes that best meet your life insurance needs. Life insurance policies tend to last either your entire lifetime or a set period of years, so comparing life insurance quotes helps to ensure you're locking in the best rate now and in the future. 

Step 2: Connect to a life insurance expert

Once you have a quote, the next step in the process is to speak to a licensed expert to ensure the coverage you’ve selected meets your needs. There are a number of personal and health related questions that you will want to discuss with a licensed insurance broker or agent before moving ahead with your life insurance policy. InsuranceHotline.com takes care of this step for you by connecting you with a life insurance expert who will walk through the entire process with you to make sure you get the right coverage at the right price. 

Step 3: The medical exam

One of the things that sometimes deters people from obtaining life insurance coverage is the medical exam. This standard part of the process is not as worrisome as you might believe and takes on average just half an hour. The life insurance company you select will send a representative to your home to ask you a few questions and complete a brief medical exam. This typically includes checking your blood pressure, weighing you, drawing a blood sample and/or collecting a urine sample. This representative is a medical professional, typically a nurse. 

The medical exam is crucial to determining your risk profile and identifying any underlying medical conditions. Since life insurance policies are often for life, the insurance company wants to ensure you're healthy enough for them to feel confident insuring you for the duration of your policy. This isn't anything to worry about. Just be honest on your application and don't worry unnecessarily about this part of the process.  

Step 4: Finalize your quote 

After your medical exam, your samples will be sent to a lab and the results forwarded to your life insurance company. From here, you will either be approved at the rate of the quote you were originally given, the quote may be adjusted to factor in any health issues that came to light, or in some cases you may be denied coverage. If this happens, you can begin the process again with another company if you choose. Each company is different and some have a wider range of conditions they accept than others. 

Helpful tips when searching for life insurance in Canada

Determine what your life insurance needs are

If you are looking for life insurance in Canada, the first step is to evaluate and understand what your needs actually are. Life insurance benefits can vary greatly depending on what type of coverage and protection you are looking for. Based on the options you select, a life insurance policy can provide for wide variety of benefits to protect your family in the event of your death, to pay off mortgages, debts, or other related expenses. 


Going through our online quoting process will help give you a baseline idea about the types of coverage offered in Canada, and what you should be thinking about when you apply for a life insurance policy. After we provide you with an online quote, the licensed life insurance broker or agent we put you in touch with will be sure to help answer any questions or concerns that you might have before finalizing your quote.

Your most commonly asked life insurance questions answered (FAQs) 

Life insurance can be confusing. These are some of the most common questions we get, but if we've missed anything be sure to ask the insurance broker or agent you're working with to clarify anything. 

When should I buy life insurance?

Life insurance is a personal decision, but we recommend purchasing life insurance as soon as you can. People tend to purchase policies around milestone events such as when you get married, have a baby or purchase a home, but the younger and healthier you are when you purchase your policy, the better your rate will be now and in the future. Regardless of your age, the process for applying for coverage is the same. If you are concerned with any debts you may leave behind, or the cost of funeral coverage on your family, then it's advantageous to purchase a life insurance policy as soon as possible. 

I'm single with no kids, do I still need life insurance?

That depends. Do you have students loans that need to be paid off, credit card debt or a mortgage? If so, you might want to purchase a policy sooner rather than later.

Even without debts, there is still the cost of your final expenses that needs to be considered. It can cost anywhere from $5,000 to $15,000 to bury someone in Canada. If you don't have that in the bank and you don't have a life insurance policy, those expenses may be left to your loved ones. That can be a lot for them to deal with when they're grieving your loss. Preventing loved ones from having to face this financial burden at the time of a sudden or unexpected death is why many single people opt for life insurance. 

What should I look for in a life insurance policy?

Look for a policy that provides the amount of coverage you need at a price that makes sense for you. This is going to be different for everybody, but some things to take into consideration include a policy that covers funeral expenses, debt payments and lost income, especially if you have dependents that are financially dependent on you. Some experts suggest a coverage amount equal to 15 times your annual salary. 

Also, check to make sure the policy doesn't exclude things and be sure to be honest on your medical exam. If your policy says you are a non-smoker but the insurance company finds out you were smoking at the time of your death, for example, then your coverage may not be valid. Read your policy carefully and ask your insurance provider for clarification on anything you're not certain about. 

What types of life insurance are available in Canada?

When thinking of applying for life insurance in Canada, there are a number of options you need to consider. Some of the options that are available to you would be:

Term Insurance

A term life insurance policy provides you with protection for a specific length of time. Typically, a term life insurance policy will be 5, 10, 15, 20 or even 30 years in length. In the event that a policy holder passes away during the term of the policy, the beneficiary received the face amount of the policy. If the policy holder is still alive when the term of the policy ends, there is typically no payout. Term life insurance is typically the least expensive type of life insurance policy and is the type that is most commonly purchased and recommended.

Permanent or Whole Life Insurance

The basic difference between a term life insurance policy in Canada and a whole life insurance policy is that whole life combines a term policy with an investment component. A whole life policy can build cash value that can actually be borrowed against. Whole life is also more expensive than a term life insurance policy and typically comes as a traditional whole life policy or a universal life policy. The life insurance professional that we connect you with can explain the details of these policies.

How can I get better rates on life insurance in Canada?

Remember, life insurance is a personal choice, but some things to take into consideration are:

  • Term life insurance is less expensive than permanent or whole life insurance
  • Apply for life insurance as soon as you can. The younger and healthier you are, the better your rates
  • Fast before your medical exam so your levels are more normalized (try scheduling your exam in the morning so you don’t have to fast all day) 
  • Don’t smoke: smokers pay twice as much (and sometimes more) than non-smokers for life insurance 
  • Compare rates using a site like InsuranceHotline.com to see the range of life insurance quotes available to you


If you have any other questions, the life insurance rep you speak with will be able to answer any of your questions. 

Looking for Life Insurance Ontario? Find out more here.

Where can I find information for life insurance in Ontario?

If you're looking for life insurance specifically in Ontario, check out our Ontario Life Insurance page