The General Insurance

The General Insurance isn't available in Canada. Find the cheapest car insurance quote from leading Canadian car insurance providers instead.

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The General Profile

The General Automobile Insurance Services, Inc. (The General®) is an American insurance agency. It is a subsidiary of PGC, which is an affiliate of American Family Insurance. The General is not currently available in Canada, but has been serving American customers for over 50 years.


About The General

Founded in 1963 under the Permanent General Agency name, The General has undergone a few makeovers in its long history, most recently when American Family Insurance purchased it in 2013. Since his retirement from the NBA, popular retired basketballer Shaquille O’Neal has appeared in their commercials.


The General Insurance Products

Considered specialists when it comes to providing insurance for “high-risk” drivers, The General offers competitive rates to most Americans, including those with a less-than-perfect driving record. The General also offers tenant (renter’s) insurance, homeowner's insurance, life insurance, health insurance and commercial insurance.


The General’s Reputation

The General insurance company has a stellar reputation in the States, scoring 4.7 out of 5 on Trustpilot. Parent company American Family Insurance received the J.D. Power award, #1 in Customer Satisfaction among Rental Insurance Providers, in 2019.


Quoting with The General Insurance

If you live in the U.S.A., The General can provide auto insurance quotes in just a few minutes. If you like the price you are quoted, you can purchase the policy online and receive immediate proof of insurance.


Will The General Insurance Come to Canada?

As one of the largest insurers in the U.S., The General is rumoured to be considering a move into Canada. If it happens, The General will provide stiff competition for Canadian market leaders. For the time being however, The General only serves the American market and is not available to Canadian residents.


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